New University branding is expected to be released in coming weeks, according to University spokesperson Sara Miller.
As part of a new branding campaign, part of the University’s Boundless Possibility 2030 Strategic Plan, UR plans on an overhaul of their marketing initiative, according to Miller.
“University Marketing and Communications is leading a comprehensive marketing and branding initiative to unify our University’s brand and messaging, and grow our national position,” she said. “This brand transformation is deeply aligned with the University’s Boundless Possibility 2030 Strategic Plan, which outlines ambitious goals to strengthen our global reputation.”
While the overall campaign initiative has been public knowledge since the start of the year, questions arose as to how much was being changed when an anonymous user on the social media platform Fizz posted what appeared to be logos and brand elements from a Board of Trustees slideshow presentation.
Miller stated that she was aware of the circulating images, but clarified that they are unverified and that they did not come from the Board of Trustees.
“We urge those who may have seen [the images] to refrain from drawing any conclusions,” Miller said.
As part of the larger 2030 campaign, the University aims to redefine their presence on a global scale. According to the campaign’s website, UR has set a list of three “core beliefs” which they hope to satisfy through the strategic plan: strengthening their reputation as a global research university, contributing to and benefiting from the city of Rochester and the Rochester region, and having “progress with purpose.”
With “clear goals and transparent accountability,” the website said, “we are opening doors and removing barriers so every member of our community can thrive and power the University of Rochester’s mission and vision.”
Editor’s note: this article has been edited for clarity.
