Tagged - Rocky
Boundless Possibility 2030 Strategic Plan
‘A brand is not just a logo’: University leadership explain new marketing strategy
The University announced a new set of logos and other branding elements as part of an overhaul of their branding and marketing strategies Oct. 2. Since 2023, the University has been planning a new marketing campaign as part of the “Boundless Possibility” strategic plan, aimed at elevating and building the University’s profile on a national […]
Board of Trustees
New University branding campaign launches, logo to be released
While the overall campaign initiative was public knowledge since the start of the year, questions arose as to how much was being changed when an anonymous user on the social media platform Fizz posted what appeared to be logos and brand elements from a Board of Trustees slideshow presentation. Read More
Rocky
Who the Hell is Rocky? The struggle behind the stinger
Becoming Rocky is fairly simple: Any interested student can email DeManincor to audition. There are five or six Rockies right now, mostly sophomores and juniors, as seniors are usually too busy at this time of the year. Read More
Rocky
Rocky to be replaced by URBee after losing legal battle against Georgia Tech’s Buzz
Up until recently, Georgia Tech had an agreement with UR that allowed the two yellowjackets to coexist peacefully. Read More
Geedis
Help, Geedis is leaking again
Geedis is softly whispering to you as you drift into sleep. There is a low growling sound coming from the trees. Will you do his bidding? Read More
Bee Campus
Dear Spirit Coordinator: please let me beat up Rocky
I want blood. I don’t know who the current Spirit Coordinator is, but if they’re reading this, I have only one word for them: coward. Read More
mascots
Intimidating yellowjackets and copyright legality: The surprising history of UR’s latest mascot
Rocky has a doppelganger: Meet Buzz, Georgia Institute of Technology’s mascot, who debuted in 1980. Buzz is also a yellowjacket. Buzz is also a very intimidating yellowjacket. To some, Buzz may look very similar to UR’s own intimidating yellowjacket, Rocky. Read More
COVID-19
Rocky X Future collab: Wear A Mask
Take a listen to this sick track from rapper Future and UR icon Rocky, as they remind you of the best way to combat COVID-19. Read More
mascots
Replacing Rocky: dandelion, groundboi, and Quad Fox popular candidates for new mascot
The inconsistency of Rocky’s image reflects a debate that rages in the student body: How well does a Yellowjacket represent our school? Read More
groundboi
Rocky needs a reevaluation
Can someone please explain to me why our mascot is not a groundboi? Merriam-Webster Dictionary defines a mascot as “a person, animal, or object adopted by a group as a symbolic figure especially to bring them good luck.” Who denoted a yellowjacket was the symbolic figure that would bring UR good luck? Or, even worse, […]
