Tagged - logos
brands
Eastman should not be on the back burner
While we respect the University’s scientific achievements, we have always seen ourselves as Eastman students first. Read More
logos
Debunking the Debranding
We are not “change-averse”: we simply desire ever better change. Read More
from the archives
Change doesn’t have to be hard: An exploration of UR’s last logo design process
Backlash against a logo change isn’t new — students also grumbled in 2007, the last time the logo was reworked. But the process of selecting a new logo 18 years ago was very different than it was this most recent time around. Read More
brands
Campus Brat: Logo Parentis
That cheerful logo has always been around me. Every time I logged in to play Club Penguin in my dad’s office, this was the logo on his browser homepage. When my dad got tenure in 2009, this was the logo on the envelope sharing the news. Read More
logos
Student opinions on the new logo
On a post on the r/Rochester subreddit on the rebrand, the top comment as of Oct. 19 reads: “It looks like one of those colleges you see advertised on tabloid websites that accept anyone with a pulse.” Read More
Boundless Possibility 2030 Strategic Plan
‘A brand is not just a logo’: University leadership explain new marketing strategy
The University announced a new set of logos and other branding elements as part of an overhaul of their branding and marketing strategies Oct. 2. Since 2023, the University has been planning a new marketing campaign as part of the “Boundless Possibility” strategic plan, aimed at elevating and building the University’s profile on a national […]
Board of Trustees
New University branding campaign launches, logo to be released
While the overall campaign initiative was public knowledge since the start of the year, questions arose as to how much was being changed when an anonymous user on the social media platform Fizz posted what appeared to be logos and brand elements from a Board of Trustees slideshow presentation. Read More
Alumni
From the Archives: LOGOS and Campus Times finally bury the hatchet
Dan Kimmel says that, in addition to finding an audience and an identity, LOGOS helped him find his voice. Read More
